So how do the ClickBank gurus start generating thousands-of-dollars of sales (almost overnight) for every new eBook they put out? Well, they don’t simply list their product in the ClickBank Marketplace and hope that some big affiliates pick it up!
SUCCESSFUL NEW PRODUCT LAUNCHES ALWAYS USE JOINT VENTURES
Simply put, ClickBank publishers will always do two things very successfully: They will promote their new product by introducing it through their mailing list of double opt-in names (the big guys will have tens-of-thousands of names on their lists), and–they will line up joint venture (JV) partners to help them launch their product. These JV partners will have similarly large mailing lists to promote the new product. And the JV partners will act as affiliates and collect commissions on the sales resulting from visitors they send to the new eBook site. Everyone wins!
STARTING OUT YOU WON’T HAVE A HUGE MAILING LIST OF PROSPECTS
When you first start out, you won’t have a huge list of prospects. You haven’t built one yet! That comes in time. So your strategy should be to find JVs with huge lists to help you promote your product through their own lists. The power sellers send out newsletters to their prospects on a very regular basis. You want your new product promoted to the lists of as many power sellers as you can locate.
HOW TO LOCATE THE BIG GUNS
The simplest technique to find JV partners is simply to look through the ClickBank Marketplace for the top twenty or so publishers in your category. Click to visit their web site and see if the publisher’s name and e-mail address or physical mailing address (even better) is given.
BUT HERE IS THE PROBLEM
The big guys with the huge mailing lists get bombed with JV offers all of the time–every day in most cases. So you may not find their personal e-mail addresses always. There may be an e-mail such as “support @ xxx.com” or something like that, but that may or may not go to them directly. And in some cases their support e-mail address is simply linked to an auto-responder which redirects you to a FAQ page which answers most questions sent in to them.
But still, your very first line of attack should be to visit their web pages as I suggested. In the next article in this series I will show you a little trick I have often used to get the actual, physical mailing address of the big guys–and why this is important.